WEALTH & HONOR (부귀영화) | Johnnie Walker Korea

A commercial film made for Johnnie Walker Korea / Johnnie Walker House Seoul’s limited edition Wealth and Honor bottles.

The “Johnnie Walker Blue Wealth and Honor” is the first edition in Johnnie Walker’s 200-year history to include Korean characters and mother-of-pearl inlays in the design.

Its bottle inlaid with the symbols of wealth and prosperity, such as peony, deer and peacock, is a piece of artwork by Taeyeon Jang, a mother-of-pearl master artisan, which represents the exquisite Korean beauty. Each side of the brand’s signature square bottle bears each letter of “부-귀-영-화” or the Korean translation of “Wealth and Honor.”

Directed by Christina Yoon
Produced by Kirak Kim
Cinematography by Someday spring
Production by DAYSDAZE

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